As the Marketing and Development Manager at the Gender Health Center in Sacramento, I expanded the organization’s visibility and connection to the community through a strengthened social media presence, a full logo and brand refresh, and several mission-driven awareness campaigns. I also planned and marketed multiple fundraising events - both in-person and virtual - including live online campaigns that raised more than $30,000 in individual donations.

 

The brand refresh centered Trans and Queer resilience, and my work highlighted critical issues such as HIV/AIDS in the Trans community, violence against Trans individuals, and Trans Day of Remembrance. I also redesigned the organization’s website to better reflect its values and improve accessibility.