In 2019, I worked closely with the owners of Oshala Farm on a full rebrand, starting with the logo. The farmers / owners wanted the graphic identity to reflect one of their favorite herbs, calendula, yarrow, or broadleaf plantain, and I guided them through an extensive process until they chose the current design featuring a plantain plant.

 

I also designed packaging for their teas, infused oils, loose herbs, spices, and branded tape, created marketing collateral like direct mail postcards and print ads, and collaborated with a web developer to bring their website to life, creating a cohesive brand experience across every touchpoint.